Funding and How to get it: John Dimmer

 John Dimmer really highlighted for me the criteria an angel investor looks for in his investments. It was a simple set of criteria but so complex at the first time, because getting these things right means a vision complete and idea started. John first wanted owners to have skin in the game, have their own money, resources, and labor tied up because it keeps them true and keeps the vision within the project. He also mentioned that having skin in the game shows a certain buy-in to the grand idea behind the business. Beyond that, John wants a clear vision with a clear market, he highlights that if the market's possible value should always be over a billion, as that's the smallest number that an angel would consider. John wanted any startup he would fund to have a working product before funding starts and be able to show ability or are already cash flow positive. Now once these conditions are met, he shows us multiple ways of getting funded and the best, newest is called an equity promise where after a certain amount of time, at a given preset rate the investor can buy equity in the company promised by the agreement for the current amount of money given. Beyond that, John really helped understand some of the tax advantages and legal benefits of C-Corp, LLCs, and etc. I really enjoyed discussing how angel investors setup companies to invest for them and limit liability also keep a solid legal footing within the law and equity.