Brian Forth and Site Crafting

 Brian Forth was an amazing speaker and person to come in. His ability to show what teams needed to succeed and how he grew his own business through hard work and proper planning. His business relied on one aspect to grow, availability. They were able to meet deadlines, do impossible tasks, and be the lowest bidder. This may have caused stress and additional issues within the early stages of the business, but as Brian mentioned those same tasks allow them a steady contractual flow of income through these big companies that they were able to compromise for. While this is a good strategy for long term success, it introduces a lot of short term stress and issues. Another big part to his success is his employees and specifically how Brian gives them the ability to make their own decisions and lead the company in their directions as he hired subject matter experts and wants them to use their expertise without any constraint. He also emphasizes putting reasons for people to be in the office and fostering a work societal structure. Make your employees more like friends with each other and it helps with overall company morale. People are more likely to come to an office if the peers around them are viewed as friends. Another big takeaway was to stay in your lane, Brian says he often gets customers who are not ready or willing to pay for his product and he does not bend the standards, but guides them to resources for their problems. As similarly, he does not do any custom work outside of old clients because that reduces efficiency. All of this to say, that just focus on what you are good at and stick to it.